The #1 NAD+ supplement in the U.S.³ Learn More.

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Tru Niagen® Beauty
Tru Niagen® Beauty
Tru Niagen® Beauty
Tru Niagen® Beauty
Tru Niagen® Beauty
Tru Niagen® Beauty
Tru Niagen® Beauty

Tru Niagen® Beauty

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Targeted formulation combining NAD+ precursor support with clinically studied beauty actives for healthy skin, hair, and nails at the cellular level.

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Whole-body benefits

From your daily routine to your biggest goals, Tru Niagen powers your cellular health, helping you thrive.

Healthy AgingBrain Cell HealthHeart Cell HealthMuscle Cell HealthCellular HealthPhysiological Stress Management*‡
Healthy Aging
Healthy Aging

Replenish NAD+ daily to keep your cells energized, supported during repair, and resilient.

Brain Cell Health
Brain Cell Health

Support your hardworking brain cells with increased NAD+.

Heart Cell Health
Heart Cell Health

Supports cellular energy that your heart cells need.

Muscle Cell Health
Muscle Cell Health

Supports cellular energy production & repair in muscle tissue.

Cellular Health
Cellular Health

Support your 37.2 trillion cells by supporting cellular energy, metabolism, and health.

Physiological Stress Management*‡
Physiological Stress Management*‡

Daily stressors can deplete NAD+, which can accelerate aging. Replenish NAD+ to support your health.

Backed by gold standard science, quality, and safety

Efficacy backed by peer-reviewed published research

Niagen® is supported by 45+ clinical studies demonstrating its safety and efficacy. These human studies form the foundation of our scientific evidence. Over 65% of registered ongoing or completed nicotinamide riboside trials use Niagen®.²

Partnership with 300+ institutions: We partner with top institutions like Mayo Clinic, National Institute on Aging, Harvard, and Cambridge.

Backed by independent research: Over 90% of peer-reviewed, published Niagen® studies are investigator-driven and third-party funded.
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A clinical trial published in Nature Communications 2016

Trammell et al., 2016.

A clinical trial published in PLOS One in 2017

Airhart et al., 2017.

A clinical trial published in Nature Communications in 2018

Martens et al., 2018.

A clinical trial published in The American Journal of Clinical Nutrition in 2018

Dollerup et al., 2018.

A clinical trial published in Scientific Reports in 2019

Conze et al., 2019.

A clinical trial published in The American Journal of Clinical Nutrition in 2020

Remie et al., 2020.

A clinical trial published in The American Journal of Clinical Nutrition in 2019

Elhassan et al., 2019.

A clinical trial published in The Journal of Physiology in 2021

Stocks et al., 2021.

A clinical trial published in Science Advances in 2023

Lapatto et al., 2023.

A clinical trial published in Magnetic Resonance in Medicine in 2024

Nanga et al., 2024.

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Third-party-verified for your health

We employ rigorous quality testing to support your health. Our science-backed supplements are routinely assessed by third-party testers for quality, safety, and potency.
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Alkemist Assured™ Transparency Program

Tru Niagen products are third-party tested for identity, safety, quality, and potency by Alkemist Labs. View your product’s individual test results and Alkemist Assured™ certification on our website.

View the Alkemist Assured quality and integrity of your Tru Niagen purchase here.

Verified for potency and quality

Each batch of Tru Niagen® is verified by leading third-party labs to ensure purity and potency. Built on quality, safety, and transparency, every product meets the highest standards.

Visit our Quality page to access your bottle’s certificate of analysis.

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1 These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

2 Based on registered ongoing or completed clinical trials under "nicotinamide riboside" on clinicaltrials.gov.

3 Based on the top selling dietary supplement brands by revenue per the largest U.S. ecommerce marketplace [identified through a search dated Jan. 1, 2024 – Dec. 31, 2024 using “NAD precursors”]

†Grady et al. Journal of Virology (2012) 86(15): 8259–8268

‡Based on interpolation, we would predict an approximate 82% increase in NAD+ for 500mg, after two weeks.